I have to admit that I was a bit annoyed that I had to wait for a preloader to load another preloader - but in the end it was quite worth the wait… especially when waiting to the content to load on a wifi signal from across the street, in another hotel, on a rainy cold day…

I have to admit, this is actually one of the best viral marketing campaign I’ve seen on the net. Not only was it original, it actually makes you want to participate, let alone appreciate the production value. In my head, I know how they did it. And I hope to one day use this example as a benchmark for my own viral campaigns.

So with out further adieu…

Give it a moment to load…

http://en.tackfilm.se/

Enjoy!

Nick